Leveraging Twitter, Podcasts, and Peers

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I am not very active with my social media posting, but I do tend to watch what others are doing quite a bit. I created a Twitter in college and an Instagram after undergrad, initially to follow friends. Since, both platforms have morphed into a vehicle to gather information from strength coaches, physical therapists, doctors, and many more people I aspire to assimilate. Information on social media is often short and concise, ridding it of the fluff that usually makes me drift away from a long article. A great example would be an infographic, often summarizing a peer-reviewed paper with one simple image. Here are a few major influencers you should be following on twitter throughout 2018:

  • Chris Beardsley has changed the way research is shared via infographic; also with his company The S&C Research Review. If you follow this blog, you will see a lot of his work to come.
  • Layne Norton is a PhD nutritional scientist who is constantly stirring the pot with his assertive social media posts. He is direct and without bullshit, which I would argue gives clarity to the always controversial nutritional debates.
  • The french-based company YLM Sport Science, created by Yann Le Meur, puts out infographics summarizing literature quite often. Various topics covered, generally all things performance enhancement.
  • Brad Schoenfeld is professor at Lehman College in the Bronx, studying all things related to skeletal muscle hypertrophy. He was the first researcher to dispel the “anabolic window” myth, and probably plenty other concepts I am yet to learn.
  • A bit outside the physiology perspective, Brett Bartholomew focuses on building relationships with his athletes. He gained more favor after publishing his book Conscious Coaching, which will be released in the coming weeks on Audible (already available in print).

I tend to bounce back-and-forth from podcasts to audio-books. With audio-books, I try to make sure I will be focused enough to retain information, just as if I had read the book. Podcasts are shorter and generally more loose/humorous in nature. Below are three podcast that I began to follow more regularly throughout 2017:

  • The JuggLife Podcast, from Juggernaut Training Systems, covers weightlifting, powerlifting, and most all things in-between. Chad Wesley Smith and Max Aita discuss current events and have some great guests from the industry.
  • Mark Bell’s The PowerCast seems to drift away from powerlifting into leadership qualities, plenty of humor, and more. I appreciate how Mark Bell wants to influence others by showing humility and kindness, which are not always correlated with a powerlifter.
  • The Body of Knowledge and Barbell Shrugged, are two podcasts that Andy Galpin has been co-hosting. His research in muscle physiology has been particularly interesting to me, being that individuals can shift their innate muscle fiber type profile based on their training in just in a few weeks.

I could do a whole post about trying to leverage your peers for information. Instead, I like to ask the question “what are you learning lately?” Colleagues would probably assume that you expect them to answer with something relevant to your field, which is great but not always necessary. So maybe better yet, pose a similar question to your clients, family, and friends who work outside of your field. Everyone has something to share. Everyone you meet knows something you don’t know.



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